The Vertical Wallpaper

The Vertical Paper's Privacy Policy

Privacy Policy for The Vertical Wallpaper

Effective Date: 25/09/2024

At The Vertical Wallpaper (the "App"), your privacy is of utmost importance to us. This Privacy Policy outlines the types of data we collect, how we use and protect that data, and your rights regarding your personal information. This policy applies to users in all countries, including but not limited to the USA, India, UK, and Brazil, and complies with all relevant legal frameworks, including the GDPR (Europe), CCPA (California, USA), and Brazil's LGPD.

1. Information We Collect

The Vertical Wallpaper app collects certain data to provide and improve our service. The types of data we may collect include:

1.1 Personal Data

• Email Address: Collected only if you contact us for support.

• Name: (Optional) Collected only if provided by the user during communication with support.

We do not collect any personal data without your explicit consent.

1.2 Non-Personal Data

• Device Information: This includes details like device model, operating system version, unique device identifiers, and IP address, to help improve app performance and optimize for different devices.

• App Usage Data: Information about how you use the app (e.g., the number of wallpapers downloaded, time spent in the app), to improve the user experience.

1.3 Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to track the activity on our service and store certain information to optimize app performance and display relevant advertisements.

2. How We Use Your Information

The information we collect is used solely for the following purposes:

• To provide and maintain our service.

• To notify you about updates and improvements to our app.

• To ensure our app performs well on different devices.

• To display relevant advertisements through third-party services like Google AdMob.

We do not sell, share, or rent your personal information to third parties for marketing purposes.

3. Third-Party Services

We use third-party services for advertising, analytics, and crash reporting, including but not limited to:

• Google AdMob (Advertising)

• Google Analytics for Firebase (Analytics)

• Crashlytics (Crash Reporting)

These third-party services may collect information about your device, app usage, and general location to provide targeted advertisements and analyze user behavior.

Please review the privacy policies of these third-party services for more details:

• Google AdMob Privacy Policy

• Google Analytics for Firebase Privacy Policy

4. Data Security

We take appropriate security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Encryption: We use encryption protocols to protect sensitive data.

• Data Minimization: We collect only the necessary data to provide the app’s functionality.

However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

5. Data Retention

We retain your data only as long as necessary to fulfill the purposes for which it was collected or as required by law. Non-personal data (e.g., device data, app usage statistics) may be retained for longer periods for internal analysis and performance improvements.

6. User Rights

Depending on your location, you may have the following rights concerning your data:

6.1 General Rights (Applicable to all users)

• Right to Access: You can request a copy of the data we hold about you.

• Right to Rectification: You can request corrections to any inaccurate or incomplete data.

• Right to Deletion: You can request the deletion of your personal data.

• Right to Restrict Processing: You can request the restriction of how we process your data.

• Right to Object: You have the right to object to certain processing activities (e.g., personalized ads).

6.2 European Union (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following additional rights:

• Right to Data Portability: You can request a copy of your data in a commonly used format to transfer to another service.

6.3 California (CCPA)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• Opt-Out of Sale: Although we do not sell your data, you have the right to opt-out of data sharing with third parties.

To exercise any of these rights, you can contact us at [Insert Contact Email].

7. Children's Privacy

Our app is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from your child, please contact us, and we will promptly delete such information.

8. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

By using our app, you consent to such transfers.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with the updated Effective Date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at [e-mail]